facebook-layout

There are constant changes taking place in social media and Facebook is probably the one network that has created the largest number of changes in its existence. I will be guiding you through some of the most relevant changes that they have done and I will give you some details on what kind of changes you need to make and what kind of action you need to take as a marketer in order to continue to achieve success.

Visitors see different things

One of the biggest differences in the new Facebook is that the timeline has been through some important changes. There is also a box that allows people to leave a comment and then the shop section. Now there is a most popular posts section and also a recent post section that will be structured depending on your settings.

Customize your timeline

This is going to be a very useful way to tweak the navigation for your site as it will allow you to prioritize certain things in order to achieve a higher rate of engagement and conversions from your visitors. All the tabs can be given a different order for optimization purposes.

Supercharge your page with partner apps

There are plenty of apps and services that are going to be ideal for your business and they will be useful to your visitors too. Browse through your options and see which ones are going to help you gain a competitive advantage.

Template options

You can also change your template for your FB page and this is a great advantage as you will be able to change your layout and button placement in general with quite a few options.

Update your media for display

This is going to be very important with the layout change should come with a new look for your page. Never lose sight of this and never forget the importance of being able to create new and exciting ways to attract people with an eye catching and original design.

Make good use of the “write something” feature

Now there is a very good system that gives you the perfect interface based on the kind of post you plan to make. For example, if you want to create an offer, you click on that options and there will be an ideal format for that purpose. Or if you want to share a photo or video, you click on that option and you will be given the perfect format for that publication too. This is a great way to encourage more content creation and you can use that to your advantage.

Look at your competitors

You should always be on the lookout for new changes on Facebook, but it’s also important to make sure that you are implementing everything that is coming out in the best possible way. Do your research on how your competitors are using the new features and gain some experience on your own by implementing those features.

Conclusion

2017 is going to be a very powerful and important year for internet marketing and you should make a commitment to get as involved as you can in every part of the process. You are going to be glad that you decided to take this advice when you see your engagement increasing with each post and your conversion numbers moving up.

The beauty of internet marketing is that it will continue to work for you as long as you learn to adapt to the new changes that come up. This is a business that changes month by month, so stay alert and you will do just fine.

 

Sharon Callix

Award winning Social Media Expert

Platinum Expert  Author

www.makingmoneyusingsocialmedia.com

Twitter: SC707Tweets

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