Building a good funnel in order to start seeing results with your ecommerce business might seem daunting at first, but it’s actually going to be quite easy once you get the hang of it. The important thing is to always be consistent if you want to get the best possible results from your efforts. Today, I will give you some important tips on how to build an ecommerce funnel on Facebook.

Create an ad to cold lookalike audiences
This is going to be extremely useful and the best way to do this is to create this lookalike audience with people that have already made any kind of purchase from your store. Make sure that you are using Facebook pixel in order to track your sales and this is going to make the process much easier for you. Just be sure that you take the time to configure the ads properly in order to get maximum results.

Build product and brand awareness with ads
This is something that you need to do with what is known as your “warm” audience. These are the people that have visited and engaged your social media post within no more than 3 months. These people still remember that interaction and this is why they are known as a warm audience. They are the perfect target of this product and brand awareness process.

Create carousel ads to showcase the best sellers
You want to make sure that your recent visitors are able to see the best products you have for sale and this is a great way to achieve this. The carousel ad is going to allow you to create a rotation of ads that will maximize the potential you get from this process.

This is also achieved with dynamic ads bit the important thing is to make sure that your warm and hot audiences are all engaged properly. These are the ones that are more likely to convert with any kind of future marketing strategy that you decide to implement.

Once you start implementing this funnel process for your e-commerce site, you will start to see a larger number of conversions taking place at all times. This is going to be very important if you want to be relevant in the modern and highly competitive world of social media and e-commerce funnel marketing. Don’t forget that many other business owners are also doing this.

Sharon Callix
Award Winning Social Media Expert
International Speaker

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