DRM or Digital Rights Management is a term that scares a lot of people due to the many technicalities that surround it. The good news is that there are some quick and easy ways to find out how and when you can use content without any kind of hassles involved.

Learn to identify when you need to obtain any kind of rights

This can be hard to tell, but usually a good way to know what you can use is any kind of images or text that people have shared on your page. There might be exceptions to this, so always make sure that you can find out what you can use freely and what requires permission for the owner.

A good way to get permissions from users is via comments

There is no need to complicate things. If someone posts an image that you like on your page, you can simply ask them directly if you can use that image. Most of them will be more than happy to allow you to do this, so it’s a very good way to avoid any misunderstandings.

Get some legal advice from experts

While the world of internet law is still quite blurry and cryptic to many lawyers, there are some who specialize in this kind of advice and they will provide the kind of advice that you need in order to get the results you want. I would say that this is only important or even required when you are planning to make any kind of huge marketing campaign with images or videos that you do not own.

Be sure to always read your terms of service in any platform

This is extremely important because it will allow you to have a good idea of what you can and can’t do in any platform at any given time. The terms of service might be a bit long and tedious to read, but they are definitely worth reading if you are using social media for any kind of business purpose.

Final thoughts

Copyright laws and the internet are still trying to catch up with each other. The truth is that internet laws are going to be reinforced more and more as time goes by, so it’s very important for you to be able to understand them and to be prepared for any kind of situation that requires your attention. The last thing you want is to be running a successful campaign and to then be thrown into a legal battle because you used material you did not have permission to use for marketing purposes.

Sharon Callix
Award Winning Social Media Expert
International Speaker
Platinum Expert Author
Twitter: @callixsharon

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