Predicting how a certain marketplace or network is going to do in coming years is not easy. The best way to achieve this is by having a deep understanding on how these networks and platforms behave and what their audiences want. This is the reason why experts are able to predict important changes and shifts in these social media platforms. Today, I will give you some of the most relevant predictions that have been made for this year.

Brands will flock to YouTube to generate leads
Yes, the truth is that YouTube has now become one of the most useful and powerful social media tools for lead generation. This means that we can expect to see more brands using this platform in the remaining half of 2018 and beyond.

Facebook will become huge in the video market
Facebook has been working hard to ensure that their video features are implemented in all sorts of ways. This is going to make them one of the top places that people use for video uploads for advertisement. They are not quite as popular as YouTube, but they are achieving great things this year without a doubt.

Ad costs will rise even more
This is not something that should come as a shocker when there is so much competition out there. The cost of ads will continue to rise as the market gets flooded, but it will take some time before we are all feeling crammed in the digital world.

Twitter regains ground
Twitter had lost some power in the last couple of years, but we are going to see some ground being regained by this platform in late 2018. Their added features and convenient posting methods have made it possible for Twitter to remain relevant.

Social media video becomes crucial for success
Late 2018 will see the definitive rise of video marketing as the ultimate and most essential way for any business to achieve success. Social media and video marketing will merge together in ways that will be known as basic for proper marketing and we will start leaving the text blog format and moving to a combination of video and text.

Final thoughts
There are many other predictions in social media that are making waves, but these are definitely the ones you should consider more probable and relevant. This is going to help you stay one step ahead of your competitors.

Sharon Callix
Award Winning Social Media Expert
Platinum Expert Author

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