Zuckerberg and his team are always looking for a good way to maintain their connection with their audience as close as possible. Facebook was created with the purpose and intent of helping people stay connected, but it seems like the business aspect of it has taken over in the last few years. The latest changes in the platform are going to cater to the casual visitor and they will do all they can to get rid of the extremely cluttered Facebook feed that seems to be showing too much advertisement and not enough information on the contacts of each person.
This is great news for casual users looking to connect to their friends and family, but it’s not the best of news for people who are looking to upgrade their business strategies. While people are going to have deeper and more meaningful relationships with those they care about, you will see that a large number of business owners are going to have a hard time adapting to these changes.
There is going to be a new system that will be based on priorities for your needs feed. So, if you are likely to interact with a person and like their posts often, this will prompt the system to give priority to that person in your news feed. This is going to work the exact same way for business ventures. That means that if a business is to survive in the news feeds of their audience they need to find better ways to engage them and ensure their interaction with their posts.
This priority system is also going to start giving more priority to the kind of work that people decide to do in terms of their involvement. This means that the longer your conversations are in a post, the more priority that page or person gains in your feed. This is a good way to remind business owners that the best way to engage their audience in 2018 is to encourage their interaction with your content.
The focus this year should be to make people participate as much as possible. Posting questions and posting articles or posts that encourage questions and debate is going to be the best way for you to achieve results. Keep those quality posts coming and do everything you can to get people involved. This is going to allow you to see that feedback from them and your future posts will be prioritized by the system.