The link between social media and the Facebook organic search results used to be quite weak. No organic searches would ever be attributed to this platform when people would look for specific keywords to find products or services. Now when pages re able to reach an above average organic search result, this is usually due to factors such as frequency, consistency, quality and relevance of the content that is posted.

The use of videos and the constant interaction with the customers seems to be a very important and useful thing to consider as well. This is the main reason why there is such a large number of successful pages that have taken the time to stay relevant, but the truth about Facebook is that the organic reach of the platform as it stands now is quite low.

There are many social media platforms out there and it seems like a large number of those platforms caters to organic search results a lot more than websites like Facebook. The reason why Facebook doesn’t experience a huge drop in the number of users is due to the many advantages that it has over the competition. Facebook does have some issues, but they advantages far outweigh them.

Some people wonder if Facebook is neglecting the aspect of organic search just so they can make the most out of their ads revenue, but the truth is that no platform can please everyone and it would take Facebook a ridiculous amount of tests.

This has led to the creation of a whole new feed that is meant to be used for the purposes of finding content that would normally not be displayed or showcased. This is definitely going to be a very promising idea that could turn the entire organic game into a whole new phenomenon that Facebook can take advantage of using.

It’s important to remember that organic search results are very useful and extremely popular in search engines like Google. 90% of the marketing efforts that take place online today are aimed towards the process of upgrading the organic search results for any product or service that is being advertised.

The process of gaining access to a new Facebook feed for organic search results might be the perfect way for Facebook to separate the social media aspect of the platform from the marketing. We will just have to wait and see how this process ends up.

Sharon Callix
Award Winning Social Media Expert
International Speaker
Platinum Expert Author
Twitter: @callixsharon

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