There is nothing more important when you use any kind of social media platform than to be able to upgrade your strategies in order to achieve the best possible results. This is going to give you the required edge that will separate you from the rest of the marketers out there. In case you didn’t know, there is a new publishing platform that LinkedIn has created and this is going to allow you to give your content a powerful boost that will skyrocket your engagement in the network.

The reason why this is so useful is because it allows people to find your content in the LinkedIn post search box and this means it will have the potential of being found by thousands of users. In order to make the most out of this feature, you need to learn to create optimal content for the platform and this is the main reason why I created this particular blog post. The rules are similar to content posting for your own blog, with but a few twists and differences.

The first thing is to remember that a catchy title that is also original is going to be very useful. The use of keywords in the title is good, but it’s even more relevant in the content. When you find yourself in the process of creating this content, you need to consider that the length should be at least 300 words, with a perfect balance being between 400 and 600. Also, remember to use an attractive image.

The more you post and the higher the quality of those posts, the better your results will be and this is the kind of thing that can make your business grow substantially. The frequency of your posts and the time when you decide to share them will also have a big influence in the results that you get, so always keep that in mind and consider those timeframes based on your target audience.


This is an excellent opportunity for content creators to make take advantage of the power of LinkedIn publisher in order to upgrade their visibility. You need to get started as soon as possible if you want to be able to capitalize on this feature and see results. Always remember that your competitors are not going to wait and they will do all they can to maintain their lead.

Sharon Callix
Award Winning Social Media Expert
Platinum Expert Author
International Speaker

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