There are many important things that you need to consider when you are dealing with your online reputation. The first and most relevant is the need to understand that this is more critical than most people think. A single bad review or a single bad comment on any online media could ruin your business or good. Today I will give you some important tips on how to keep your online reputation in good shape.

Stay on top of your Google search results
Do a constant Google search on your business and search as many pages as you can to see if you find any negative comment. You could also do this on Bing and Yahoo, but the main place to check is always Google as this is the most popular engine.

If you happen to find any negative feedback, make sure that you take note of the link and you deal with the issue immediately. Every day that a bad review stays online, is a day that you are losing thousands of potential customers.

Never argue with your customers
I know this is very difficult and I know that it can take a lot of patience not to tell someone they are wrong. The truth is that the customer is not always right, but one bad customer can turn into a nightmare. Always do your best to avoid getting into any kind of argument with a client.

Always acknowledge comments
If you want to maintain a good reputation, you should encourage interaction and acknowledge comments. If your audience sees that you are being evasive, you might find yourself looking at a bad review sooner than you think.

Always respond to questions and always respond to comments even if you don’t find them appropriate. It is up to you to always have an appropriate reply for them.

Final thoughts
If you are trying to find a good way to keep your online reputation intact, you need to make sure that you take those tips to heart. Online marketing has always been about learning how to keep an eye out on things. The difference is that we are now in a world where reviews have become the most relevant thing and people need to be careful with what they say and what they do online. Don’t forget that what you say and do in your personal profile could also affect your

Sharon Callix
Award Winning Social Media Expert
International Speaker

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