5 things you are not doing with social media

We all know that social media can be extremely difficult to handle if you don’t work hard. There is a significant amount of efforts involved in the process of achieving social media success, but some people seem to be working very hard without any results at all. This is the reason why I think it would be a good idea to cover 5 things that people are failing to do with social media.

1-You are not optimizing your page
Your profile picture, your header image, your bio, and the general look and style of your page should be tweaked and modified depending on the season. Make sure that you modify the page according to important holidays.

2-You are not making use of automation
This is a huge mistake being made by marketers all the time. They think that automation is complex to learn and they prefer to invest their time posting things on their own. Automation is essential in modern times, so make use of it and you will save a lot of time. This is truly essential now and encourage all marketers to adapt to automation as soon as they can.

3-They don’t post quality and engaging content
Posting mediocre content consistently is not going to provide any results. You need to make sure that your content is original and also very engaging. Keep the content consistent and the quality high. Some people think this is not possible, but it is and many successful business ventures are doing this.

4-They are not managing their reputation
Online reputation management is essential and there is a chance that a bad review or comment in some other page or forum is hurting your business. It’s important to identify those issues and fix them. If you let any negative information accumulate, you are going to have a harder time putting out so many fires.

5-They are not making use of live streaming
Live streaming is not only useful for results, it’s essential now. I never even mentioned this in past years in some posts, but now I find it to be an essential part of the process of social media success. If you are not live streaming and creating a good connection with your audience, you are not going to be able to survive in modern times. Be creative and find ways to get people interested in watching, liking and commenting.

Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
Platinum Expert Author EzinesArticles

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