There are many things that internet marketers are doing to make sure that they get more visitors that turn into customers. The amount of people going online is growing daily but so is the amount of websites that are competing to attract those visitors. In this article we are going to talk to you about the importance of the colors you use for your website and how they can actually help you get more conversions.
Color has to do with at least 90% of all product assessments according to studies. This means that you have a much greater chance of catching the attention of your visitors if you use the proper colors depending on what you are offering. Color Psychology is the science that allows us to study how colors affect the way humans behave. Color combinations are a very tricky thing that we need to manage carefully. The first thing to consider is what kind of service we are providing.
Let’s say for example that your company offers natural products that come from the rainforest. You are not going to make a website with black or gray as your main colors. The logical thing to do is to make it green and use colors that go well with green. This is just a very basic example of what you need to think about when it comes to the colors that you are going to use.
You also need to think about your target audience. If women are your main audience they tend to like certain colors more than others. The same goes for business men or teenagers. They all have preferences in certain colors and combinations of those colors. You need to make sure that your website is built to satisfy those visitors but obviously it should look good enough for anyone who visits.
Blue is a color that usually inspires a lot of trust and this is why you will see a lot of law firms, banks and other similar business websites using this color quite often. It’s also a very elegant color that is easy on the eyes. Red and other bright colors should be used for calls to action and yellow is perfect for warnings. These are all established colors online that have been used for those purposes for many years now. You should remember these basic color guidelines for your own website. Do not post warnings in green or simple news feeds with neutral topics in red. Those are basic things that everyone should be aware of and as long as you follow these simple guidelines you should be fine.
The internet has a lot of websites with great content but they have an unfortunate combination of colors that ends up driving people away. This is a terrible mistake made by a lot of designers with little experience and they pay the price by creating a website that gives people a headache as soon as they go in and this forces them to leave immediately. You need to be very careful about the combinations that you choose for your website. I have seen some designs with a green background color and red fonts and other combinations that can make your eyes hurt in a matter of seconds.
In conclusion you should be aware of what colors go well with others and what combinations are going to be more beneficial for the kind of products or services that you are offering. A color optimized website can bring in a lot of clients and more income for you and your business.
Sharon Callix
Award Winning Social Media Consultant, UK
Platinum Expert Author, Ezinearticles
