How to work with the LinkedIn algorithm
LinkedIn as other social networks adjusts the algorithm to make the feeds on the homepage of the different people more useful and relevant to the user. Some factors affect the scope of a LinkedIn post, and these factors do not occur in a single moment but are applied over time by the algorithm.
Measuring Participation
To prevent users from hiding the content of their feeds, we recommend:
- That the content does not offend anyone
- That not many publications are being made a day
- Make the content relevant to the audience
- May the publication be worthy of being shared
Controlling the quality
After users interact with the content and determine its quality, LinkedIn’s algorithm searches for clues to help you determine quality.
What this step is looking for is to prevent a spammer from posting junk content and creating thousands of fake accounts to like and write comments on the post within an hour.
In this step of the algorithm, it also decides whether LinkedIn “degrades” the content, punishing it by sending it back in the queue to gain credibility again.
Human content review
Part of the effectiveness of the LinkedIn algorithm is that it uses real humans to filter user-generated content.
In this step, publishers determine whether the post is valuable enough to continue to be published to the LinkedIn feed. If the post continues to attract people, the content is still displayed.
It is quite clear that LinkedIn works permanently to become the center of attention in the professional world.
This is why LinkedIn’s algorithm favors content such as:
- The content that inspires people in their professional lives.
- Share content from trusted sources.
- News
- Job opportunities
- Useful content for different professions
- Animated GIFs, memes, and other content do not achieve good positioning in the algorithm.
- Some recommendations in creating content on LinkedIn are:
- It should be useful for people to be better in their profession.
- Give keys to achieving business growth and professional evolution.
Create a strategic network
Relevance, followers, credibility, and connections play an important part of LinkedIn positioning. This is why it is very important to increase the audience on LinkedIn.
Some recommendations when you have a personal profile or Company Page on LinkedIn are:
- Participate in conversations and be active on the network.
- Complete the LinkedIn profile or page and keep them up to date.
- Add connections to people you know or would like to know who post content that is useful to you or your business.
- Promote the use of LinkedIn among company partners and encourage them to indicate that they work in the organization.
- Participate in LinkedIn Groups of your topic of interest and create your own group.
- Give and receive recommendations.
- When it’s a personal profile, you might consider setting it to be public, so that more people can find the content
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.SharonCallix.com
