How to maximize exposure with Hashtags on LinkedIn?

The way to use Hashtags on Linkedin is different from other social networks. That is, choosing the right concept for each publication involves a different and more specific process. For example, we shouldn’t fill out a hashtag post like would do on Instagram.

It’s always a good idea to use these tags but not saturate words or invent tags unless you’re the one who’s really starting to talk about a topic that’s related to your business or the category you want to position yourself in and want to generate followers.

On LinkedIn, you use hashtags to position your article to fall within a category of topics that are being talked about and that you want both the search engine on this platform and Google to help interested people read what you post. The goal is to make the content more visible to your audience and generate engagement that allows you to connect with other potential users.

That is, not because you use the hashtag that has gone viral on Twitter you will get the same impact on your LinkedIn content.

How to add hashtags on linkedin

Where to use Hashtags?
In a post: Just like on other social networks, when you write an interesting post, you can add hashtags to it for greater reach. You can include them in the text itself highlighting the important concept or after it. In any case, don’t put too many because it can be interpreted as spam.

How to add hashtags on linkedin
On the company page: If you have a company page on Linkedin you can also use hashtags. Write down the ones that have to do with your industry, where you want to position the page brand. Add them to the company description, as well as to your posts.

In the comments: Linkedin is a social network to share, so interaction with others is very important. When you write comments on other posts, you can mention a hashtag that’s related to the topic, so you’ll give importance to your comment.

In your profile statement: Like your company profile, you can do it on staff. Hashtags related to your specialty, the sectors you work in, or what you’ve studied. This will help the good positioning of your profile in related searches.

Tips for using hashtags on Linkedin
It’s important to be clear about who you’re targeting. If your network is English-speaking, or your content strategy is in English, or on the contrary in Spanish, you’ll need to tailor the hashtags to your audience.

Posting on Linkedin from another social network is not highly recommended, for example, you create a post on Twitter and it is posted on Linkedin. Here you may have problems with several aspects: Rts, tagging people, and above all hashtags that probably don’t make sense on one network and the other yes and therefore are not accessible to your audience.

Include only those hashtags that add value to the community, and don’t be tempted to create hashtags of any term you use.

Benefits of LinkedIn hashtags

• It will help you identify topics that are important, relevant, and necessary for users who are part of your potential audience.
• You will improve the optimization of the search engine within the platform. This means that hashtags on LinkedIn will help your posts appear in Google search results.
• Promote engagement and professional connections.
• They turn status updates into more interesting posts. That said, as long as they include relevant information.
• They allow you to identify trends that can be useful for your digital marketing strategy.

Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.Sharoncallix.com