One of the most important steps when it comes to being successful in marketing is having the ability to take advantage of a specific moment, such as taking out an element that is trending, that is able to resonate with your audience, and then packaging it. Again, to make it relevant to the reader.
For your blog to be fashionable, it is important to find words that are fashionable and, in turn, keywords. Before, determining this was perhaps a difficult task, however today, with the Internet, it is much simpler, to locate all the trends that are present now and thanks to this, to obtain content that is of benefit to users.
The eight most effective ways to find hot keywords and topics
- Twitter:
Twitter has always caught the attention of its audience by directly listing all the trends in topics and keywords not only on its home page, but in profiles. Today, it continues to be the most effective way of knowing those keywords, related to culture, politics and other topics.
- Google and its trends
An advantage of Google is the amount of special services it provides, such as Google Trends, which is one of the best, when it comes to getting hot topics.
- The social mention
This is a tool capable of analyzing all the content of countless web pages. The advantage is that you are not only limited to social networks like Facebook, but also, you have access to more than 100 different websites.
- Keyhole
If you want to track hashtags on Twitter, Instagram or Facebook, a good option is Keyhole. In this case, it basically has the same function as Google alerts, but it does so with Social Networks. You can activate an alert for a specific topic, which can be viewed live, in real time.
- Agorapulse
This tool allows you to create Marketing campaigns and contests on Facebook, as well as on Instagram and Twitter. However, in addition, you can make custom queries for specific keywords.
- Buzzfeed
This page grew based on publishing content that included only current affairs, for that reason; today they are still one of the best options when it comes to finding real trends.
This is today, a very popular site where heated discussions of ordinary people take place every day on any topic that occurs to you. If you look at the main Reddit page, be sure you will find a discussion there related to current trends.
- Topsy
The eighth and last option that we recommend, but no less important for that. This is a tool for all those smart marketers. The Topsy you can search for topics and trends specifically, based on place, date and time, which makes it easier to use.
Without a doubt, these tools, if used correctly, can be of great benefit to you.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.sharoncallix.com
