When it comes to Social Media Platforms every year we have our favorites but also, new ones that in some point are trending, so considering this, which are those Social Media platforms that in 2022, people and especially marketers has been using more and that you can easily find on Google play or App Store.
We will give provide you with general information about the 5 new social media platforms that marketers should pay attention to in 2022.
- Twitch was launched in 2011 and at this point has 140 million active users every month. Twitch is basically a live streaming platform where the creators are capable to interact with all their audience in real time, live. Twitch is leading traffic driver that comes directly from video game players. Here players record themselves in real time, playing any of their favorite games, like Minecraft while the audience is watching them and participating.
- TikTok is probably one of the most famous right now. It was launched in 2017 and at this point has around 1 billion active users. Today, this lip-syncing app is much more popular than any other important social media platform, and this year, is possible that it will reach the 1.5 billion users worldwide. TikTok is consider a mix of two former platforms: Musical.ly and Vine. It allows you to make videos, that play on a loop as vine did but also, you can add fun effects like Musical.ly did.
- Discord: Launched in 2015, and with over 100 million users, this platform that once was dedicated ton games, has evolve into some kind of expansive chat application. Discord operates on servers, and those servers are community groups that allows text, audio and video chatting. Every single one of its users can join a created server or, Build their own.
- Clubhouse is another well-known platform, was launched in 2020 (is one of the most recent ones) and today has 10 million active users every week. Clubhouse is different from other social medias like Facebook (provides asynchronous platform for communicating) Clubhouse leverage synchronous with audio only connectivity between the speakers and their audience. We can’t say it is a podcast, but it is considered a better option when it comes to share information with your audience.
- Twitter Spaces: This app was launched in 2020 and contrary to the previous four; the number of users is unspecified. This app is similar to Clubhouse, as right now is beta version of this app’s new audio feature. This is an alternative from the social media traditional platform that allows 280 characters (twitter) and is completely available in any iOS device and for anyone, however, just a small group of users who has been chosen by Twitter, are allowed to create a personal spacer to start their own conversations.
These 5 are the Apps that are trending in 2022 and are the ones that are growing faster and adding hundreds and even thousands of new users every single week.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.sharoncallix.com
