There is nothing more valuable for any professional in modern times than being able to find success with LinkedIn. This is the ultimate place for professionals to establish themselves as authorities in their field and this is one of the reasons why it’s so important for your posts to be viewed by a large audience. I’m going share some important tips on how you can make this happen.

The first thing to consider is that you need to find your way to the right people within the network. There seems to be a debate between users about how using links on posts is not as good as it seems. This is quickly confirmed when you see the engagement levels from a profile that posts the same content with and without links.

There seems to be a general dislike for links on posts and this makes it seem like a strategy to get people to click. This has a very negative impression on people and they tend to avoid this sort of post on LinkedIn. The best way to deal with this is to create content that truly stands out and forget images or links. This might seem counterproductive, but it works with LinkedIn. Other social platforms do require a more graphical approach, but that is not the case here.

The best way to get good content is to create something of high value that people can reflect on. The more you can help other business owners and entrepreneurs, the more likely it will be for you to get optimal results. This is all about consistency and quality of text and everything else becomes secondary when you are using this platform.

One of the biggest problems that people have when trying to engage LinkedIn users is that they are constantly failing to see the importance of engaging people with content that catches their attention. This is not just about posting quality, but also about making people feel like they can relate to the topics, but also to the person posting those topics.

When you start linking sites and external content, people feel that your attempts to be helpful are not genuine and this makes it harder for you to get the results you want. Make people feel like they can trust you and this is going to put you in a very favorable position.

Sharon Callix
Award Winning Social Media Expert
International Speaker

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