Being able to brand all of your online efforts is an excellent way to gain the competitive edge in the modern world. This is the reason why I will focus on the process of branding your live broadcast by adding a loco and a call to action to your streams. You will find this to be perfect to increase your audience faster.

The first thing that you need to do is create a transparent PNG format file of any images, logos, frames and graphics that you plan to use on a video. For example, if you have a logo that you want to put on your video without any background showing for the logo, you can do this by saving the logo without a background in PNG format. If you delete the background of the logo but you save it as a gif or jpeg, the file will show a white background.

Once you have saved any images that you want to use without a background, you need to download the Switcher Go app. This is required for the process of creating your live stream template so it will be on the video when you start streaming. It’s a very simple application that is easy to use and provides excellent results for marketers.

Get any file that you want to use and select the way you want to use the image. It could be as an image in the middle, or as a lower third and a corner image too. This is going to make your video stream display any image you decided to put on the banner placement. This is going to be very useful if you want to engage your audience with a great call to action and an attractive banner with clear and easy to read fonts.


This might have been a process that requires a different level of skill and experience in other productions, but the modern world has made it much easier for people to get things done and create very professional productions that they can use to promote and market their business.

Live streaming has become an extremely useful way for any business to engage their audience in a whole new way. It’s very important to understand that the more you stream and the higher the quality of your banners and calls to action, the more likely you will grow an audience that will share and recommend your content.

Sharon Callix

Award Winning Social Media Expert
International Speaker
Platinum Expert Author

Pin It on Pinterest

Share This