Nowadays it is not only enough to have an email Marketing strategy, but it also has to be perfected, today there are other tools such as advanced Marketing sequences that are carried out by email and that help you to improve your sales.
First, it is important to know why email marketing is important. It should be noted that despite the fact that today there are countless platforms and marketing strategies, email is still one of the best options, not only to drive sales and interact with customers, but also, to create a community among all those who follow your company or business.
Advantages of Email Marketing
- Marketing through E-mail will always help you to communicate with whomever you want in a highly personalised way. The most important thing is that this option allows you not only to get closer to the clients that you have already had for a long time, but also those who have just registered on your list of clients and followers.
- Email is a highly profitable method as any expense incurred when doing electronic marketing is quite low compared to other marketing strategies. In these cases, basically, a sum must be paid to the provider of the marketing services and that payment will be made according to the number of subscribers you have.
- The marketing that is carried out through email, focuses a lot on conversion, since it is about being able to present the best offer to the most appropriate person at the right time, which is basically the ideal trifecta of efficient marketing and effective.
Some ideas to perfect the Marketing strategy that is done by email
- Emails that have forms, pop-up dropdowns or what is online. Pop-up forms appear in strategic spaces on web pages. Forms should also be optimized for computer desks and on all cell phones.
- There are three types of email marketing and all of them must be taken into account. The first ones are those that are made as a single shipment to a whole group of your contacts, these are known as transmissions or campaigns. The second are automation, sequence or flow, which means that they are a series of emails that are sent in an automated way that is carried out according to a specific situation; and the third option, are transactional emails, which are the ones that are sent through the platform of the website, and that contains information on shipping updates, orders, among others.
These are just some of the email marketing strategies that can be used; just know which one is the best for you and your company.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.sharoncallix.com
