Mark Zuckerberg announced not long ago that the most important of Social Networks, the famous Facebook, is going to change its name to Meta. This rebrand is taking place after the company has been facing a series of problems, especially with its Public Relations.
Zuckerberg, at an annual AR / VR conference that took place last week, revealed the name. It also describes the vision that the company has regarding Virtual / Augmented Reality in the future.
Zuckerberg also spoke about his plans to build a “Metaverse” which is, in short, a digital world built within our world, which includes Augmented Reality, which is booming right now. Zuckerberg expressed that, for them, the Metaverse, in the future, will be the successor of the mobile internet today.
Meta has a blue symbol, with the shape of infinity, and this new Holding, Meta, will encompass Facebook, which is undoubtedly its largest subsidiary, as well as its other applications WhatsApp, Instagram and the virtual reality brand that it owns. , Oculus.
The company also stated that, in its latest earnings reports, the segment they have in Virtual Reality showed a significant increase, and that now those revenues would be reported separately, which will divide their products into two main categories.
These two categories will be: The first, what is known as “Reality Laboratories” Products, which include VR and AR or any other Hardware that is related to it, and the second, is the “Family of Applications” that includes of course Facebook, Instagram and WhatsApp.
Furthermore, Mark Zuckerberg stated that he expects the Metaverse to reach around one billion people in the next decade; He also described futuristic plans to create a digital world, where each of its users will feel like they are actually close to their contacts, even when they are far away.
Zuckerberg said that Facebook has already launched two projects related to the Metaverse, which are still in beta version: Horizon World, which allows users to be able to invite their friends to their own digital world, and the second project, is the Horizon Workrooms, which works the same, only that it does it in the professional part.
He also mentioned that Facebook is going to explore more cryptocurrencies and NFTs, to make the media that can be digitally represented easier. In addition, he is also working on applications related to games.
Many believe that all these movements that Facebook announced for their company are nothing more than a distraction to divert attention from the crisis they are experiencing, however, the company is projecting itself into the future with a more modern and innovative vision, thinking of its millions of users around the wworld.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.sharoncallix.com
Email: Sharon@sharoncallix.com
