There is no doubt that we are all being affected by the COVID-19 crisis and this is not showing any signs of letting up for the foreseeable time. This means that we need to start to adapt to this new way of life as soon as possible.

Facebook has decided to come up with a simple eCommerce solution that will allow people to continue to sell their products and service online as they are unable to sell them in stores.

The idea is to start making Facebook more of an online shop than just a social media platform and this is going to give many people the opportunity to sell their services.

This is an important opportunity for people to consider implementing into their business. There are many ways to attract your audience, but the best way to do this right now is to provide services that don’t require interactions with others.

All you need to do to use this is to have a business Facebook page and you will be able to make use of this feature. Facebook is likely to keep releasing new additions to make this process even more useful, but we are yet to see how this goes.

The most relevant thing about this for any marketer is to ensure that they can make proper use of this feature as early as possible. This is crucial if you want to stand out and start gaining momentum.

If you are still considering the jump to e-commerce, this could be the perfect way to get started with this type of business model. There are many ways to make this process work for you and the way this works with Facebook is extremely smooth and easy.

The best thing about using Facebook for this process is that people already see this platform as one that is dependable and trustworthy. Even if there have been some privacy issues in the past, the general approval that audiences have for Facebook is undeniable. This makes it a perfect platform for eCommerce.

Final thoughts

We are yet to see how things turn out with the COVID-19 crisis and there seems to be no sign that things are slowing down right now, but this does not mean that business should stop, and Facebook’s shop feature is definitely a great way to get started with a whole new approach.

Sharon Callix
Multi Award Winning Social Media Expert
International Speaker

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