There is no doubt that one of the first things that people talk about when they mention internet marketing is SEO. The key element to a successful marketing career is to be able to get more organic visits into your website and in order to do that you have to become an expert in the art of using Google analytics. This free tool by Google is going to allow you to take a very good look into the kind of traffic you are generating in order to see what you need to change in your strategies.
If you are not familiar with the meaning of organic search, this means that people will reach your website by searching the Google engine and they will see your link in the results page. You need to understand that the average internet visitor is never going to look past page 2 or 3 of the search engine to look for the best possible link. In many cases they won’t even go to page 2 and they will lick on the result that seems most useful for their needs at page 1. Being on the first page of the Google organic results is not an easy thing to do and it will be harder if your keywords and niche are very competitive and crowded.
This is the main reason why you need to learn how to use Google analytics like a pro. The way this works is that you insert a code given to you by Google and then they will be able to monitor all the activity of your website. This means you will get reports on the countries that visit your site the most, the bounce rate, the time they spend on the sites and much more. The bounce rate means that if someone came into your site but left within seconds, they didn’t even care for your content at all and this means that person is not likely to come back again.
There are many things you need to take into consideration when you are using this excellent tool but some of the basics include learning to read page view data, bounce rate, metrics, dimensions, average duration of a session, conversions and much more. Once you have installed the system on your website and you start getting analytics, you will have a much easier time managing your marketing campaign and coming up with ideas that will enhance your conversion ration. The conversion ratio is basically the art of turning a visitor into a paying customer.
There are many great methods on how to use Google analytics properly in order to get the best results, but you need to look for someone who is a true expert in the field and can give you the best advice for your particular needs. There are too many people trying to make money with internet marketing, but they simply have no idea how to really use the tools that are available to them and this is the case with Google Analytics. Learning the proper way to work your way to the top of any business is essential for success.
This is the reason why most people who try to get into internet marketing will quiet within months and even weeks. They expect things to be easy and for the money to be rolling in after they setup a website or blog. This is not how things work and you need to work very hard to get the kind of results that could be considered substantial. Knowledge, consistence and determination are key factors in this business.
Sharon Callix
Award winning Social Media Consultant
www.makingmoneyusingsocialmedia.com
