If you are looking to develop a loyal YouTube following but you have no idea how to do it because you don’t know exactly how to engage and connect better with your audience, there are some ways to get it done and that’s what we are going to explain here.
YouTube is today one of the most useful tools on internet so is really important to keep your audience motivated but also loyal to your brand or image. So to know exactly how to develop and grow a loyal fan base on this platform, we just interviewed Cathrin Manning who is a YouTube expert who also teaches small YouTubers on how to grow using it properly.
How to develop loyalty on your YouTube followers?
First, people need to understand how important it is to create a YouTube Following because no matter on what niche your business is or who you are, is so much easier to grow your audience when you start talking to them in certain way so they will comprehend your personality.
Manning explains that “Your vibe attracts your tribe”, so she thinks that the best way to get that specific vibe out there is by using YouTube properly. Another advantage that YouTube has is that its search engine will be able to help you to be found by your followers on YouTube if they try to find you on Google just using the content you created on your YouTube channel.
Why is important to create content that allows your audience to connect with you?
Manning explained that when she started putting videos on YouTube she didn’t know at first what to do or how to be herself and is normal because most of the people are shy in front of the camera at the beginning. She used to be worried about a lot of things like make-up and hair but in the end, she realized that no one is perfect.
So after realizing that, now she is even including Bloopers at the end of her videos and it works for her because her audience is constantly filming videos so they know that mistakes are pretty common. She tries to just add positive content; by not filming herself while she is having a difficult time however, sometimes she documented those moments to remember her audience that no one has a perfect life.
There’s also something important to remember when you are trying to develop loyalty in your audience and is that the longer they are connected to YouTube, they will have access to more ads and hence, to make more money on that platform. So is important to create videos that are interesting enough to keep people watching them for hours. Manning explains that in order to keep your audience connected for a long period of time, your content needs to be not only informative, but also entertaining, and also you can be creative and try different stuff depending on if you are doing a sit-down or a vlogging.
Also is really important to consider Thumbnails because it’s probably one of your most important assets, also the likes and comments on your content are relevant because they help to encourage engagement, and also is necessary to take into consideration that comments are important to the algorithm of YouTube.
If you are able to manage those tools, you will be developing more loyal followers on YouTube every day.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.sharoncallix.com
Social Media Tips and Tricks Group
