How to Create LinkedIn Articles that will make people share and read

As we all know, LinkedIn is a social network that focuses on career development and professional networking and is one of the most commonly used for business. One of the characteristics of LinkedIn is that the status updates and posts are limited to 1300 characters; however, a LinkedIn article can be up to 125,000 characters, which means that you have many more opportunities to show not only your knowledge but also your expertise.

If someone is trying to view your profile on LinkedIn and scroll past the section called “About” they find the Activity and Articles box, there whatever article you wrote will take more than half of the box. That space should highlight content that is important to your brand and to you as well.

Maybe you haven’t published an article on LinkedIn, in that case, this box will show your last 4 activities liking or sharing other’s people posts or information or content, which means that your brand isn’t having the same exposure if you aren’t publishing all kinds of posts but not articles. It will give attention to other’s people brands, not yours.

For example, if you are opening an article on LinkedIn on your desktop, a link to the article will appear in the person’s byline, if you click that link, you will be able to see all the articles that the person wrote on LinkedIn. If you are constantly writing articles using the Publishing platform of LinkedIn you will be building your content library and you will give the users the opportunity to know more about your business and you will be building loyalty as well.

What’s the best way to choose topics for your LinkedIn articles?

Something really important is to be able to choose interesting topics for your articles on LinkedIn. If you want to show that you are a leader and an expert and especially, that you have a lot of knowledge in the industry, a good way to do it is by writing updates and news about what’s going on in your industry. Also, you could start to answer questions to your followers and audience related to your business.

When you finally know exactly what are you going to write, you need to take a few steps to create your article on LinkedIn. These steps are:

  1. Writing a new article on LinkedIn.
  2. Add a headline.
  3. You need to format your article so your audience will read easily whatever you wrote.
  4. Is important to include a call action in your article, for example, you can ask people to comment on your content to generate conversations.
  5. You can also include videos, images, or any rich media in your LinkedIn article.
  6. After you publish your article, you can share it in your personal LinkedIn feed (remember to use hashtags inside your articles). Also, you can share it on Twitter, Facebook, and any other social media.

LinkedIn is growing faster and increasing its reach so writing an article that is interesting for your followers and that is related to your business, is always a good way to keep close to your followers and to stay relevant.

Sharon Callix
Award Winning Social Media Expert
International Speaker

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