LinkedIn is one of the most popular social networks but it’s focused on career development and professional networking. With that said, it’s also perfect for making businesses and has contact with other entrepreneurs.
But, are you actually using this powerful tool as you should be using it? What are you doing to engage with your audience and contacts? So if you really want to have a deeper relationship with your contacts on LinkedIn, there are a lot of great tips and ideas that we can give you but we are going to focus this article in 3 important tips that according to Luan Wise, a Social media examiner, are relevant if you want to engage in a meaningful way with your audience on LinkedIn.
Tip #1: The importance of a good conversational connection on LinkedIn:
The best way to connect with someone on LinkedIn without prior conversations or meetings is by follow them first and you must try to do it before you send them a connection request.
If you follow someone first, you’ll have access to all their personal information and also info about their business and you need to take advantage of that so later, you will have the chance to mention something about it when you are finally reaching them to have a connection on LinkedIn. If you are sending someone a connection request, you need to personalize it with a brief message; this way is very possible that they respond.
Tip #2: If you include questions in LinkedIn posts, you will be inviting people to start conversations
When you initially connect with someone on LinkedIn is normal that the conversation stops for while however, the interaction for that first impression won’t be completely lost so this is the moment when you need to appear in the LinkedIn feed constantly with interesting content.
Is crucial that your posts caught the attention of your contacts, how do you do that? Is really important to start by posting content related to your business and what’s happening in your industry because business professionals and entrepreneurs are eager to learn new things but also, want to know what you are doing, what events you are attending, and what is trending. An effective way to spark a conversation on LinkedIn is to ask your audience/followers a question and then you need to start following the conversation and commenting back so you will keep the conversation flowing. When you ask questions, you are inviting to your network to engage with your content.
Tip #3: Tag businesses or key people to ask their opinion and insight
On LinkedIn, you can mention people and companies in a text but also you can tag people on your images or photos. When you tag people they will get a notification of the mention (as long as they have that option turned on). If you want to attract the attention of your contacts, tagging key people to particular content, is a good strategy. If that person that you tagged replied to your post, is important that you continue the conversation so others would engage and participate as well, generating interesting conversations.
LinkedIn is a powerful tool; you just need to learn how to take advantage of all the opportunities it offers to you.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.Sharoncallix.com
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