How to make better data driven decisions
Being able to learn how to make the most out of your marketing efforts depends heavily on your ability to decide the best course of action based on the data that you are able to obtain from the visitors you get. For example, if you have a website and you are using Google Analytics to monitor your traffic activity, you are going to have a much easier time deciding what to do if you see that the traffic is not as good as you expected.
A good example is when you monitor your website and you get nothing but bouncing visitors all day long. This means that no one is really showing any interest in the content that you have been creating. It might seem like the only way to correct the issue is to start making content that is more engaging, but the problem might also be related to your current marketing strategies. This is the main reason why you need to make more decisions based on your data results.
One of the biggest problems that marketers are facing in current times is the lack of decision-making that is based on factual data instead of guesses. People guess too much with their business and they need to start seeing the importance of data driven decisions for their business. The more you learn how to monitor what is happening with your marketing efforts, the easier it becomes for you to make decisions that are going to allow your business to move forward.
If you feel that this is all new to you, a good place to start is by using Google Analytics for your websites. This is going to give you some great information on visitor count, the time they spend on the site, the pages they visit, the devices they use to log in, and other similar, important and useful data.
When you start looking into anything related to your marketing performance, you will see that the only way to achieve results is going to be related to the way that you monitor and track your activities. The more you learn about the behaviour of your traffic, the more likely it is that you will be able to tweak and customize your business to move in the right direction. If you don’t have any metric and data on this, you are always going to be guessing.