We all know that if you want to attract new customers for your business sometimes the cost could be a little high but in the moment you are able to convert them, they will become valuable for you.
When you create that bond with your customer you will be also creating leads and more opportunities for referrals, plus generate ongoing sales and loyalty. The groups on Facebook are created and designed to develop a community that is virtually engaged to your services and products but also give you the chance to communicate better with your customers.
5 ways to keep customers by using Facebook Groups
- Your Facebook Group must be easy to find for your customers
First is important to take into consideration that Facebook Groups can be a great tool for nurturing customer’s relationship and they keep people coming for more however, they don’t hold any value until those customers finally join the group.
One way you can make easier to your customers to find the group is by creating a custom URL exactly like the ones you can create with Facebook pages, you just need to go to your group and make click on settings in the in the left navigation options.
- Only allows your customers to access your Facebook Group
Is important to give your Facebook Group a clear and good description and name, this will allow to prospective members to know exactly what’s the purpose of the group so they know if it is the right group for them. Also is necessary to determine if your group will be close or public and how many members can join, this will help you to control the access to your group. ABd don’t forget to add something that is very important: Ask questions to members that are pending.
- The content you share most enhances the customer journey
People are always looking for exclusivity and you can be able to have that in your FB Groups especially if you share high value content often that can’t be accessed by people in any other place. If you provide insider content that is valuable and free, you are rewarding them for being loyal to you. Some of the content that you can include: Early access to services or products and FB Live chat with some special surprise guest.
- Your FB Group as a Customer Service Channel
Put a customer on hold in a call center when they need assistance is one of the worst things you can do; they want to contact you fast and easy. So you can use your group to communicate with them and provides them of links that take them to your customer service channels (Pages or websites) so they will have easy access and a faster response. Remember to add your links in the “About” section.
- Encourage your customer to give you feedback to improve your services and products
You need to remember that your Groups on Facebook are like a direct line that will take you closer with your customer so if you pay attention to them and observe their interactions, you will have important insights from the people to really know your brand. Don’t forget to keep an eye on the discussion board/feed and learn all you need to know about your customers.
As you can see, Facebook Groups will help you to keep your customers close to you and your brand.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.sharoncallix.com
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