There are constant improvements being made to the Facebook platform every single day and we know that in order to become successful marketers, we need to be able to understand each of these changes and find ways to implement them into our social media efforts. There is nothing more important for any kind of online business than to stay relevant with their business and understand how to work with anything that comes out. Here are some important Facebook updates that have come out lately.
The improvement of ad preferences
The kind of ads that we used to see in our Facebook page on the right side of the screen used to be entirely random and based on the kind of things that we enjoyed seeing. Now users are able to select the kind of advertisement that they will be seeing on their Facebook pages and this is going to make it a lot easier for them to get more ads to be displayed that they might actually be interested in checking out.
Privacy basics
There is now a more powerful way of controlling your privacy with an intuitive system that allow you to check who is being able to see anything you post and who can contact you and send you a friend request. This also allows you to change the privacy settings of your posts, photos and anything you share individually from the main privacy controls that you have set for your page.
Updates on the terms and policies
There are many changes in the terms and policies that are occurring lately and some of them are related to the use of cookies and data. You should read their terms in order to get a better idea of what people will be allowed to do now when they visit Facebook.
A buy Button
A new buy button allows people to purchase things directly from Facebook without having to leave the network. This is something that encourages a lot of people to make purchases now that they didn’t feel confined enough to make in the past. This is going to revolutionize the way that marketing is done and ecommerce is probably going to be changing drastically too. The important thing is to consider the use of Facebook to set up a store and start selling all of your products and services without having to make people leave Facebook to make their purchase.
Sharon Callix
Award winning Social Media Consultant
www.makingmoneyusingsocialmedia.com
