The use of hashtags continues to be a very powerful and reliable strategy for business ventures. The main problem is that they can often be difficult to work with if you don’t know the best strategies.
Instagram has grown significantly in the last 24 months
There has been some massive growth in terms of the number of people using Instagram. Perhaps the remote way of life has been part of this change and that is why it is important to note certain things.
While Instagram is perfect for business promotion, there are more competitors out there in most markets. This is the reason why you have to be as specific as you can with your hashtags. Try not to use common and very popular hashtags because there will be a sea of competitors to go against.
This is the reason why you need to be careful not to make use of the most obvious choices for your hashtags. The best concept is to look for less popular options that is still going to attract a good number of prospects.
The way that Instagram works is mostly going to help you achieve results with the right kind of strategies. Many marketers complain that they post often and they use relevant hashtags, but they see little engagement.
The problem is that it is not just about consistent posts and hashtags, it is also about the quality and the value of what you are posting. This is going to be the true key element to this process.
Posts content that people really want to share
The key factor that makes an Instagram post viral is not just the organic reach, but also the ability to create something that people want to share. Keep in mind that the very definition of viral post is one that people spread around.
This is the reason why you need to take the time to do this right and you are going to find it easier to succeed this way. Come up with content that you know is going to be appealing enough to be shared.
I know this is easier said than done, but you can get your creativity flowing and this is going to help you obtain a better outcome without a doubt. Even if this means posting less, it is not an issue when a great post gives you thousands of shares, while mediocre publications only give you a few dozen each.
I have always said that consistency is important, but sometimes quality is going to be the best bet even if your volume is not optimal. Sometimes all it takes is a single great post that is going to change everything and put your business on the map.
Final thoughts
Learning how to handle hashtags is very important and you need to consider the value of doing this the right way. Never post for the sake of posting and always consider the true viral value of your content.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
Blogger
www.sharoncallix.com
