There are some situations when marketers will find that their accounts seem to be getting less attention. They have many followers, they are used to a certain amount of interaction, but they find that suddenly those activities start to drop significantly.
The cause could be that they have been shadowbaned and this is always an issue to consider.
What is shadowbanning exactly?
When you are dealing with a shadownban, this means that Instagram has decided to stop giving your account any priority. The issue is that this is not an announced ban and everything seems to be relatively normal with your account except for the engagement.
Therefore, to explain it easily, a shadownban is when your account seems to be banned without you being given any official notice on the matter. The good news is that this is seemingly just an urban legend and according to Instagram officials, there is no such thing as shadowbanning.
Do keep in mind that it is possible for the Instagram system to place restrictions on your account depending on the nature of your publications. There are a few things that you need to consider avoiding if you don’t want to fall victim to these bans.
Avoid using banned hashtags
It is always a good idea to keep up with the hashtags that are banned by the platform. This is going to allow you to achieve much better results. There is always going to be a new hashtag on this list so keep that in mind at all times.
Avoid reusing hashtag lists too often
When a hashtag is popular, you can use it often, but you need to be careful not to use a large list of hashtags on every posts you make. This is particularly a bad idea if you post new things and you always list the same hashtags on your new posts.
Avoid repeating the same comments
Sometimes you may be tempted to copy and paste the same replay to answer to comments on your content. This is also an issue that could get you out of circulation in some situations. It is always a good idea to write your own comments and not just copy one comment you made and paste it again and again.
Avoid replies from unapproved apps
There are many third party apps that allow you to create comments and answers with automation, but some of them are not Instagram approved. Using them could let to your account being restricted in some ways or given less exposure.
While the shadownban is officially debunked by Instagram as something that is not real, there are still many ways in which your account could end up with less exposure and engagement. Following the tips above is going to help you avoid those issues as much as possible.
Do keep in mind that you need to stay on top of changes and terms of service updates to avoid making any mistakes that could give your engagement some downtime. The good news is that this is usually temporary, but worth avoiding altogether.
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