Facebook and YouTube are some of the best Social Networks out there; they have millions of users around the world however most of them have no idea how to use them properly and how to take advantage of their different tools.
So if you are wondering how to use live video more strategically and you are looking for different tips that will help you as a guide to your live video strategy on YouTube and Facebook, you need to keep reading this article.
Intention: The Secret to a live video strategy
If you use live videos properly, you will be able to grow your business, audience, and also your revenue, but no matter how much the social media algorism loves live videos and also prioritize them, doing a live stream isn’t exactly a magic pill because, at the end of the day, you need to develop an appropriate live video content strategy that is unique and helps you to get positive results.
So the intention is the secret because instead of just going online just because you can, is really important to know what is your intention behind the content you are sharing a live stream with your followers and friends. So, now let’s check the 3 goals or intentions you need to consider when you are live.
- Try to educate through live video to your audience
Delivering knowledge is one of the most valuable ways to get your audience engaged with your content. If that’s what you are pursuing you need to prepare your live stream before you deliver it to your audience. To do it is important to create some bullet points to do keyword research, promote the broadcast, create a video thumbnail among others.
- You can build a community through a live video
If while you are going live your main goal is to create a community and make a connection with your audience, you need that your stream looks a little bit different. In this case, you need to create something that makes your viewers feel like you are just hanging out with them.
One of the ways to build a community through your live videos is to create a Q&A where you ask the audience something in particular, for example about their struggles or on the contrary, about their stories of success. Even when there is involved some kind of value, it isn’t an educational stream, it’s more about the connection between humans.
- You can make a combination of Community and Education in your live videos
This is a mix between delivering community focus but at the same time deliver something with educational value. In these cases, you really want to help people with one specific topic or you want to teach them something, however, you don’t want that the discussion is too elaborated or structured, you want some balance, so in this case, you need that your stream is a little bit more relaxed. Of course, you will have bullet points to stay on track but also, you will be engaging with your audience and answering questions during the broadcast.
Is important to choose wisely what’s your goal when you are making a live video and also what’s the intention you want to use for your live streams, if you do it, you can be sure you will engage so much better with your audience.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.Sharoncallix.com
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