New automation rules for social media
There are many issues related to automation that are now beginning to give marketers a hard time. Some of these issues have been recently implemented in some of the most popular networks and it’s very important to ensure the best results when you are trying to use automation and avoid being banned or penalized for your activities.
I will go over some of the most important and relevant changes in automation rules for Twitter, Instagram, LinkedIn, and Facebook. These are the most relevant platforms that have come up with new automation rules that are not just worth knowing, but also extremely important to avoid being banned or facing any restrictions in your accounts.
The latest Facebook announcement indicates that they are no longer going to be allowing any third party tools to be posting content on pages with automated systems. This means that users are going to have to start using the internal automation tools for this platform. No big deal for some, but a huge setback for those who rely on those third party automation applications or tools to get the job done.
While Instagram allows the use of third party tools for automated posts, they have announced that they will be taking action against accounts that use third party tools to comment, follow or unfollow within the network. This is also not a big deal for some marketers, but it’s a huge problem from those who are offering Instagram promotional services on a large scale.
Twitter has been extremely active in the process of getting rid of automation that creates spam and clutters the network with useless data. This is also going to limit or restrict duplicate content, recycled tweets and any kind of bulk action with likes, follows or retweets.
Last but not least, we have LinkedIn and this company is also looking to avoid any automated marketing and promotional service that view pages and increase view counts with automation. It’s important to make sure that you don’t engage in any activities that attempt to do this. The price you pay may be too high as you could get banned or restricted for doing this.
These companies are doing this because they are looking for ways to keep their networks legitimate. Cracking down on automation to give more popularity to pages is definitely a good thing – it will legitimize the power of every page that has a large following.