This platform is an ideal place for marketers to advertise on the TikTok network. They offer a variety of great options for brands to increase engagement through TikTok, including everything from interactive polls to interesting hashtag challenges. Brands can even employ several advertising options to boost their engagement and reach with TikTok users.
How does the TikTok platform work for business purposes?
Brands that make use of TikTok advertising can use the specialized advertising platform or they can create their own viral video content to share with other users. TikTok ads are shown to users among other videos, and often appear in creative similar to non-advertising video content to increase engagement.
Popularity can turn into many ways to earn money with the use of your TikTok business account. For example, via cooperation with bloggers and the process of mutual PR, advertising products and services, asking for compliments and gigs. Bloggers can easily earn money by promoting music themes by participating in branded hashtag challenges. A substantial amount of money can also be earned by promoting TikTok itself, helping other users to develop their accounts.
The biggest advantage and difference between TikTok and Instagram is the possibility to get followers at the lowest cost. The most relevant consideration is to shoot highly appeal viral content. Viral ads earn millions of views. Bloggers are usually paid by brands, with that said, they are often going to need to coordinate ads with the platform.
TikTok offers a bunch of great program where bloggers with a large subscriber can earn good money. This is not the case with all other available social networks. Popular bloggers from other sites or active “tiktokers” usually participate in the program.
How to determine your ideal audience?
It is believed that the main audience of TikTok is generation Z which is between 16 and 25 years of age. Many brands believe that TikTok can be successfully used for business. It is one of the most effective ways of communication with young people for them.
Statistics for 2020 show the following:
- The main audience of the social network is women (58% of total subscribers);
- TikTok fans spend around 40 minutes a day on the application;
- In terms of popularity among social networks and messengers, TikTok is in the Top 5
- The monthly number of active US users exceeds 25 million.
- A company targeting Generation Z cannot ignore the potential of this application. Advertising on TikTok is already starting to set marketing trends.
Set up a TikTok channel for your business is very easy
The TikTok business strategy starts with the creation of a channel. No special skills are required to use TikTok. The application is designed to be easy to use and navigate. This is going to be the first step that is going to make this process much easier for you to handle. Just keep in mind that you need to be consistent with your content if you want to be successful with this platform.
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