Many digital marketers are out there are working on different strategies to ensure that they can get the best results from their efforts. The problem is that they are doing very little in terms of split testing. This is something that has proven to be essential with any kind of sales copy.
Talking about the importance of split testing is very important, but first, it is essential to consider what this is and how it affects our results.
What is split testing?
The process of split testing is simply that of creating more than one version of your sales material. Then you will publish one version and test t for a few days or weeks. Once that test is done, you start one with a different pitch.
The data you gather from both tests is going to help you determine which version did better. In some cases, it may be necessary to do a new series of split tests to see if better results are possible. This is a common need when the first set of tests shows very little in terms of conversions.
Why is this important?
Imagine that you have a product that you are trying to sell and you create a nice landing page for it. The product starts to sell moderately and you are somewhat satisfied with the results, but what if the sales numbers could be much better than they are?
This is the main reason why split testing is so important. It will allow you to see if there is a better approach to your sales process. You may discover that there is and this is going to be very helpful.
How long should you run each test?
Some marketers advice a few days, while others say a full week is better. In some cases, half a month has been a good strategy, but this depends on the niche and the level of engagement.
There are some cases when enough traffic is available for a test to last only a few days. If there is little traffic, more time may be needed to get considerably accurate metrics. At the end of the day, what matters is that you do run those tests in order to ensure the best outcome.
Look for assistance
If you feel that this is going to be too challenging for you, it may be a good idea to seek professional help when writing your sales content. The same goes for running the split tests and understanding how the process works.
Final thoughts on split testing
If you are not split testing, you are letting things happen by chance and you are not able to see if you could be doing things better. This is the main reason why it is so important to be doing split tests.
Now that you have a better idea of what to expect from split tests, it is a good idea to start working on this process.
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