If you are on social media and you want to post something and get a lot of attention, and you want that your post has more audience and interactions from your followers. You need to know when is the right to post that content in order to get maximum engagement and reach.
If you are constantly posting, you will probably do it when it is more convenient, however, the timing might have significant impact on your posting content and your metrics and that can compromise the performance of your posts and interactions.
Considering all of this, it is important to understand that not all social media platforms have the same appropriate time to share your posts, so we will explain you when is the best time to post in each one of the most important social media platforms out there so you can reach more people with your content.
- Instagram: Today, finding the right day and time to post on Instagram is more than important, especially because now, this platform brought back chronological feed options allowing the users posting their content in the right time, as it is essential. The best days to post on Instagram are the weekdays, especially Tuesdays and Wednesdays, and the worst days to post on Instagram, are the weekdays.
- Facebook: This is one of the most important platforms and one of the most popular so knowing exactly when to post, is important. As Instagram, this platform’s default to a feed view that use its algorithm to be able to deliver content. The best days to post on Facebook are also the weekdays. In this case, Tuesdays and Thursdays are the best days to share your posts, and the weekend (Saturdays and Sundays) are not so favorable like before.
- TikTok: Today this is one of the most popular platforms, so getting the right timing to post there is essential. Something that is important to consider with this platform is that if the video you posted do not gain traction and popularity right away, is possible that your video start to lose value in the moment you posted them. Therefore, the best days to post on TikTok are Tuesdays and Thursdays (like Facebook). On Tuesdays, you should post between 2 AM and 9 AM, and on Thursdays, is between 9 AM and 7 PM. The worst time to post on TikTok is Saturdays, between 10 PM and 4 AM.
- LinkedIn: This is the most important professional network on the internet, which tends to weigh signals with engagement heavier than the recency. However, despite that, timing is an important factor when it comes to posting, as users are capable to sort their feeds by the most recent posts. Considering that LinkedIn is a professional social media platform, weekdays are obviously the best days to post, especially Tuesdays, Wednesdays and Thursdays, especially when the workday starts (between 9 AM and 10 AM). Weekends, as it happens in many platforms, are definitely the least engaging days to share your posts in this platform.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.sharoncallix.com
