The best times to post on Facebook

There are many people who are taking the time to learn how to make the most out of social media in the modern world. It makes perfect sense to see that marketers are preparing for a very competitive year in 2023 and beyond.

Let’s get into the details regarding the best times to post on Facebook and how this can bring a much higher level of engagement for your business.

Let’s break down the most basic ideas when it comes to the best times to post each day:

  • Monday posts at 9:00 AM, 11:00 AM, and 3:00 PM
  • Tuesday posts at 9:00 AM, 11:00 AM, and 3:00 PM
  • Wednesday posts at: 9:00 AM, 10:00 AM, 1:00 PM, and 4:00 PM
  • Thursday posts at: 9:00 AM, 11:00 AM, 4:00 PM
  • Friday posts at: 11:00 AM, 4:00 PM, 6:00 PM

We are not even mentioning Saturday and Sunday because they are the two days that are the least useful for posting purposes. The reason is that most of your audience browses social media while at work, but on Sunday, the want to take a break from computer and gadgets. The same happens with Saturdays, but to a lesser degree. With that said, Saturdays are also days of very low engagement.

There is also a chart that shows different times based on specific industries. This is data that has been collected from many sources. The following are some of the most popular and the best times to post in them:

  • Healthcare – 7AM, 9AM, 11AM, 12PM
  • Software business – 9AM, 3PM, 5PM
  • Media companies – 7AM, 11AM, 6PM
  • B2C – 9AM, 10AM, 12PM, 1PM
  • B2B – 9AM, 3PM, 4PM

These updated times is what various sources recommends perhaps try to adapt your strategy so that it allows you to create new content for daily publications. A great Facebook page is usually going to post every day during the weekdays. Every other day is also a good approach, but not as effective as having daily posts.

Final thoughts on the best times to post on Facebook

With that said, the main takeaway from this is that you need to stick to the times that are most suitable for your industry. This is not to say that a post that is not published on those timeframes is not going to work. It is simply less likely to be engaging based on many studies.

Sharon Callix
Multi Award Winning Social Media Expert
International Speaker

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