There is one thing that people seem to neglect without knowing when it comes to social media and that is the importance of optimizing it in order to be able to appear in the Google search results. You also need to optimize the internal search that Facebook provides and in this article we are going to talk about both.
Facebook page
The most important thing that you need to understand about the optimization of the Facebook page for searches is that any keyword you want Google to find you for, is owing to have to be part of the name of your page. It’s really that simple.
Twitter page
The bio, the usernames and the page name are going to be major factors to determine if Google is going to make your Twitter page show up on their search result for your particular keywords, but you need to make sure that this is optimized. If you want to rank for the word “song” you will not show up if your page has the word “singing” on it. The names need to be a perfect match and not a variation.
LinkedIn page
The exact same thing happens with LinkedIn and if you want Google search results to even consider your page, you need to make sure that the name has the proper keywords. This is basically the only way to ensure search results that will include your business on them.
Other social media platforms
The formula is pretty much the same with all of these pages. You need to try to make sure that your keyword is present in the page title and bio. This is going to give you an edge that will make it more probable for you to stand out on the search results and take a good spot on the first page. This is the kind of thing that can turn your business from a startup into an overnight success if you learn how to perform proper SEO even with your social media pages.
Conclusion
If you have any profiles that you plan to use for your business in social media, but they are still quite small and unknown, the best thing to do is to make sure that your most relevant keyword or combination of keywords is part of the name of the page and the bio. It can be worth the sacrifice of deleting the ones you have ow and making sure that you create new pages that will provide what you need in terms of conversions from organic searches that can lead people to any of your social media platform pages.
The success that is achieved when you can incorporate your keywords to your social media is quite promising for most people and they make sure that this is optimized. Social media is no longer just another useful strategy for internet marketing, it has actually become the top priority for anyone who is serious about conducting successful internet campaigns without having to spend a fortune in the process.
Sharon Callix
Award Winning Social Media Expert
www.MakingMoneyUsingSocialMedia.com
