There are many kinds of social media platforms out there, but there is no doubt that one of the best as far as creating a database of bookmarks is without a doubt Pinterest. They have grown quite a bit in the social media market and this is turning them into a very good contender for the other available networks. This means that there are many people who are becoming interested in developing marketing strategies on Pinterest and the creators of the site have picked up on this.
They are now letting people promote their pins in a way that works similar to the Facebook paid ads. You will have an analytics chart and you will pay per impressions and clicks. This has proven to be a very effective system for Facebook and Pinterest will add their own twists to it, but the core of the way it works is definitely going to be the same one. This is currently on beta testing mode, but it is expected that it will be released very soon to the entire network. This is going to allow people to really expand their Pinterest marketing efforts and it could give a lot more popularity to the network.
If you currently have no Pinterest account, we encourage you to get one and stat to see what the network is all about. You might realize that it’s a perfect place for you to do your networking at and your business could get a lot of leads from it. It’s very important to be diverse with your social media efforts and joining Pinterest might just be the best thing you can do. The implementation of the paid ads is certainly going to be a game changer and in a very positive way.
Instagram will be adding new creative tools
Instagram is without a doubt becoming one of the most popular social networks for mobile devices and since it’s based on image uploading, the creators have decided to give more control to the users by letting them adjust the brightness, contrast and saturation of their photos amongst other things. This is definitely something that users are going to appreciate because they will be able to edit their content.
The options to be implemented are still quite limited, but this is a great step in the right direction and we can expect the editing features to continue to grow more and more as time goes. There will probably be a time when users will be able to do full photo editing with features that can only be currently found in software like Photoshop. The more that the demands of the users grow, the higher the standards of editing options will need to be. It will only be a matter of a few weeks or months before we see a competitor site coming up with some extra options that will force Instagram to match and outdo what they come up with. That is the way the way the competitive nature of social media really works.
Instagram has proven to be a very powerful place that is going to be here in the long run. We can expect great things from them and the developments that have been occurring in the mobile industry are definitely working in favor of the internet marketer and mobile marketer in general. All that remains to be seen is if Instagram will continue to dominate the photos sharing networks for mobile users and what the competitors will be bringing to the table to challenge that spot. There are new features being rolled out literally every week for most major networks.
Sharon Callix
Award Winning Social Media Consultant
Platinum Expert Author Ezinearticles
