This is the type of news that are making waves all over the web. TikTok, the popular short video application, is already the main search option for young people, displacing Google. This sounds like an exaggeration, but it is the case with the younger demographics.

TikTok is the preferred search engine of many teens and younger people

Google is the most popular and most used search engine – or is it for everyone? It was announced that it already has a new competitor, but no, it is not Yahoo! or Bing, it is TikTok; we will tell you about it. This is truly something that is unheard of but it is making huge waves.

Google and TikTok
Generation Z, which is made up of young people born after 1995, prefers to use TikTok rather than Google to search, because, according to reports, it provides better results because they are more personalized.

TikTok, the short video application, is becoming increasingly popular and is already the main search option for young people, displacing Google.
According to an article in the New York Times, an increasing number of young people are using TikTok’s algorithm to find information, which is also adapted to their tastes.

In view of this situation, it has been reported that at least one Google executive has publicly commented on the capabilities of the TikTok platform to perform this search task. This is straight from the sources as Prabhakar Raghavan, senior vice president of Google, said that in his studies around 40% of teens, when searching for food, clothes, items, and leisure do not go to Google Maps or search, but instead check TikTok or Instagram.

40% of teens search on TikTok and not Google!
How amazing is that! It reminds us that even the most powerful platforms in the world will eventually fall behind.

Through a survey conducted by Google, it is known that many teenage users prefer to search through TikTok or Instagram rather than Google Maps or Google search. With such whopping numbers as 40% we can see how this trend can lead to 50%, 60% and so on in the coming years.

What is Generation Z looking for on TikTok?
TikTok users search on TikTok because it is often more interactive and entertaining than typing a query on Google, so instead of browsing text pages, Generation Z prefers to watch videos to select the content they want and then verify the veracity of the recommendation based on the comments posted on the video.

Young people search for recipes, new bars, restaurants, clips from TV shows or conspiracy theories, discover trends, search for products and brands, and use the app to ask questions about how to do something and discover meanings.

The more you learn about the use of tik tok, the easier it becomes to see how this platform is taking over the attention of younger generations. It is safe to say that this is the type of platform worth considering at all times.

Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
Platinum Expert Blogger

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