This is an article that can take many different shapes and can be directed to a large number of different situations, but the important thing to keep in mind is that Facebook disappearing would mean nothing more than an addiction to social media to those who use it to gossip and to entertain themselves for hours with videos, images and the many groups that are created in the network. It would be a completely different thing for people who use Facebook for business and this could be a good time to evaluate just how much this would affect your business.
Facebook in the future
The truth is that there is nothing certain in this world and Facebook could close their doors for any given reason or be attacked by hackers and stay offline for several days or even weeks. There have been scares that have caused thousands of dollars per hour to a large number of business ventures and in some cases there have been sections or data in Facebook that has disappeared for days. Such cases are isolated, but they are possible. This is the reason why we invite you to evaluate just how much weight Facebook has in your business.
You need a backup plan
If you are one of those business ventures that uses Facebook for 90 to 100% of their business prospecting, interaction and communication, you really need to have a backup for you efforts. You have to remember the fact that Facebook owners the users nothing because they provide the services for free. Even those who purchase Facebook paid ads would have to walk away with nothing but a refund for their unused investment, but their pages could be deleted from the network and they would have no way of complaining. This is a danger that is always present with any kind of social media platform.
Your options
The first and most essential thing you need to do at all times is make sure that you can create your own website with a paid domain name that is yours to keep. Always make sure that all of your Facebook content is also posted in your website. The best method is to post the link to your website articles on Facebook, with nothing but a small teaser of the content on Facebook. This will always send people to your website and that will help your business grow significantly.
You should also start a blog that publishes everything you post on Facebook. This is also a great backup to have and you can host the blog in the same hosting for your website. The packages for this kind of services are very affordable now and there is no excuse for any business that wants to be taken seriously, not to have their own website.
Conclusion
I’m not saying that you should forget about Facebook at all, but you do need to have a backup plan in case things go wrong with this particular platform and it disappear for any reason or any length of time. This is going to allow you to make sure that your business will still be able to get traffic from other sources and most people who contacted you through Facebook will probably know about your website if you have been redirecting them with each post.
Sharon Callix
Award Winning Social Media Expert
Platinum Expert Author
Twitter: @SC707Tweets
