YouTube Ads is the advertisement platform that we can use for optimal results and it is owned by Google.
As you will see throughout this article, this kind of strategy is not that difficult to implement you know what you are doing and the results can be extremely reliable. We are going to give you detail information on how to make use of this platform to achieve the best possible results.
How do YouTube Ads work?
In case online advertising is new to you, you should know that the video ads that appear on this platform are created through a Google Ads account.
As summary, online advertising is based on pay-per-click, which is just a digital auction system in which each advertiser determines how much they are willing to pay for each click their ad receives and Google decides which ads it displays first.
Although you can also pay for every one thousand impressions of an ad or for each video view, depending on the type of ad and the bidding system available.
However, it should be noted that in this auction, several factors come into play and you do not always get the first place the one that pays the most.
The quality of the ad, the landing website experience, and the number of clicks your ad receives also influence the outcome of this auction, which means that if one ad has a higher quality score than another, you’re likely to be able to get better positions or appear more times on one site at a lower cost.
As for video ads on YouTube, the main payment systems they use, considering that they vary depending on the type of video ad we use, are:
- Pay-per-click PPC.
- Pay-per-view PPV.
- Payment per thousand impressions PPM.
With PPV you’ll only pay when someone shows interest in your video ad, that is, only if the person sees 30 seconds of the video or if they watch the full video and with the third party, you’ll pay when your video ad has been shown 1000 times.
If you look, many times, when you show a video ad on YouTube before another video is played, a kind of clickable card appears on the left at the bottom of the video.
You can use interactive elements like this to include a call-to-action button with a link to your website.
If your goal is to get traffic in your eCommerce to your YouTube channel, if you want to win subscribers and continue to develop your video content strategy or even use them to display tabs of your products in detail.
Keep in mind that every time someone clicks on these interactive elements, you’ll pay for the click, regardless of whether they’ve completed viewing the video or not.
In other words, if you have seen 30 seconds of your video ad, and if they then click on an interactive item, you will pay again.
These are the basics of YouTube Ad Targeting.
Sharon Callix
Multi Award Winning Social Media Expert
International Speaker
www.sharoncallix.com
